Beer TOur

This set of pieces was designed for the University of Wisconsin- Stevens Point Basement Brewhaus. Every spring, the Brewhaus hosts a Beer Tour where customers can try a different beer each week for a discounted price and at the end of the 16 weeks, they can win prizes based on how many beers were tried. Each of the beers is brewed in Wisconsin but the exact beer is unknown until that week. My favorite part about this set of promotional material was creating the punch cards. I incorporated the city that each beer was brewed in into the design. This gives the customer a glimpse into what they might get to try without giving away the beer.