The problem presented was to increase the awareness of the female condom by creating a female condom company and designing three different lines of condoms for three different demographics. I created the umbrella company called ‘Forward Internal Condoms’. I chose to name them ‘internal condoms’ because having the word ‘female’ in the name implies that men cannot use them- which is not true. The three demographics I chose to market to were gay couples, straight couples, and lesbian couples. The ‘Juicy’ line has extra lubrication and was designed for gay couples or anal sex. The ‘Spicy’ line is coated in a warming sensations lubricant for straight couples or vaginal sex. Lastly, the ‘Yummy’ line has a strawberry flavored lubricant, designed for lesbian couples or oral sex.