The problem presented was to create an umbrella beer company and three different types of beer. I created Posh, a company that is dedicated to creating beer for women that is rich in taste but low in calories. Each beer has soft notes of fruit and is portioned into smaller sizes more appropriate for today’s classy business woman who likes to go out and have a few beers after work but doesn’t want to spend the entire evening out. The designs use a range of grays with bright pops of pink, green, and purple. The box design is based on New York City. The background is made up of a New York subway map and the foreground is comprised of famous New York City landmarks. The three types of beer that I created were a Pear Pale Ale, a Strawberry Wheat IPA, and a Plum Porter. Each has a unique taste for your unique palate.